|Dynamic Search Engine Optimization
As we have discussed elsewhere in this site - getting the maximum visibility from the search engines requires that the search engines find your pages in the first place. They need to index all your content. They have to follow the links in a logical thematic order to gain rankings in the search results pages.
Getting top position
for dynamic contents can be difficult if the Search Engine robots (variously
called as Crawlers or spiders) can't follow the query strings in the dynamic
It is difficult to generalize the exact process of making the dynamic links appear as static pages in the eyes of the robots. Solutions to optimize the dynamic contents will vary depending upon issues like the language (Perl,PHP,ASP,JSP etc), the server platform (Unix,Linux or any other *nix /Windows) or the server ( Apache or IIS).
There are many commercial software which seek to 'paraphrase' the dynamic pages into making them appear as static pages. Some methods involve techniques to use custom error message scripts to trap the path information and present them as valid inputs for the scripts to serve the dynamic pages from a look-up table.
We have our own Search Engine which mimics the action of some of the leading Search robots - to explore your website. This robot which faithfully obeys the standard robots.txt to crawl the websites leave 'Prowler 5.x ' as the User Agent in your server log files. This unique proprietary technology affords us the added advantage of seeing exactly the pages crawled by other Search Engines. It saves us considerable time and effort in optimizing your dynamic pages.